Social Show
Concepts
Branded concepts for Bob Evans — designed to lean into pop culture, grow social channels, and become quotable references women share.
Bob Evans is a family holiday show waiting to happen.
From the busy city life to the small town warmth — Bob Evans owns one of the most familiar comfort-foods in America. The next move is to create a show families can emotionally connect with in order to grow the Bob Evans family.
An iconic product, ready to film
Every Bob Evans dish is a gateway to nostalgia — a reminder of mom's breakfast or holiday dinner.
A loyal family audience
Bob Evans's customer is the exact audience driving comfort-food social entertainment right now: families and millennials who share, quote and stitch.
A category with no franchise
No Meal Solutions brand owns a social show. The lane is wide open — and Bob Evans is uniquely positioned to take it.
Grow the total number of households in the Bob Evans Family by creating moments of comfort.
Put Bob Evans at the center of the cultural conversation with the Millennial audience.
Series built to be clipped, stitched, and sent between friends.
Feel Good Moments busy families repeat.
Christmas at Maple Hollow Inn
When Hannah Parker (32), a big-city event planner, returns home to help save her aunt's struggling Maple Hollow Inn before Christmas, she quickly realizes the real crisis isn't the looming foreclosure — it's the food. The inn's charm was built on its all-day table: cozy breakfasts, hearty dinners, and festive brunch spreads — all of which Hannah can't recreate. Enter Ryan Mitchell, her high-school sweetheart, now a manager at the local grocery store (or Walmart) who knows exactly how Hannah's aunt pulled it all off — with Bob Evans recipes. Together, they rebuild the inn's signature menus, from sunrise breakfast casseroles to family-style holiday dinners and next-day brunch boards that bring guests back. When a luxury resort offers Hannah a buyout, she must choose between the city life she built and the second chance at love waiting at Maple Hollow.
Lead: Hannah Parker — a 32-year-old big-city event planner pulled home for the holidays. Co-lead: Ryan Mitchell, her high-school sweetheart, now a local grocery store manager who knows every family recipe by heart. Anchor: Hannah's aunt, the heart of the inn. Ensemble: returning guests, townsfolk, and the luxury-resort buyer who threatens it all.
- Hallmark-style holiday romance with a Bob Evans heart
- Saving the family inn before Christmas — foreclosure stakes
- Legendary holiday meals (breakfast, dinners, brunches) as the soul of the inn
- Native integration — sausage, mashed potatoes, mac & cheese, family recipes
- Second-chance love with the high-school sweetheart who never left
- Hallmark-style holiday films are Q4's most-watched, most-shared format
- Food is the emotional center of every Christmas memory
- Reframes Bob Evans not as a brand drop-in but as the reason the inn survives
- A love letter to small-town tradition that drives the refrigerated aisle
3 months
From concept development to live feed on set to editing and delivery - the Bob Evans & Digitas Teams will be part of the process of creation.
Strategize
- →Concept lock-in with Bob Evans team
- →Writers room + scripts
- →Casting comedy creators
Create
- →Production in Atlanta Georgia
- →Episode editing + pickup days
- →Trailers, BTS, viral cutdowns
Distribute
- →Channel programming + paid amplification
- →Creator cross-posting
- →Earned press & cultural push
A complete social entertainment engine.
The Series
20 Finished episodes of branded social entertainment.
Trailers
15, 30, and 60-second cuts designed for Facebook and Instagram channels.
Social Cutdowns
30+ hook-led clips engineered for organic virality.
Built on Hollywood storytelling and social-native production.
Pixie is the only studio designed from day one for the branded social series era — combining studio-grade craft with platform-native, audience-obsessed production.
Years in studio development & social marketing
Clio-winning viral social campaigns
Social series episodes produced
Full-length branded social series for a U.S. enterprise brand
Let's pick a concept and put Bob Evans on the For You Page.
Custom Concepts. Delivered in 3-6 months end to end.
Performance Marketing + Brand Entertainment, in one product.
